Choose Well Campaign

Stop and Think

A&E and 999 services are for emergency and life-threatening conditions only.

• One in four people who go to A&E could self-care or use other local services
• This is costing NHS services in the North West over £79 million every year
• Your local high street pharmacy offers convenient, expert and confidential advice for a range of common illnesses and complaints, such as coughs, colds, sore throats, upset stomachs and aches and pains

For more information on choosing the right service visit NHS Choices at NHS or call NHS Direct on 0845 46 47.

Make sure you Choose Well.

Get the right treatment for you and help the NHS managing its resources.

choose well

NHS Introduces Traffic Lights for Emergency Services

As NHS hospitals across Cheshire, Halton and Warrington gear themselves up for what could be their busiest winter ever, the latest figures show that one out of every four people who go to A&E don’t need to be there...read more.

Unnecessary Visits to A&E Cost Region’s Hospitals £79.25 million a Year

Figures released today, show the toll that unnecessary visits to our region’s hospitals are taking.  One out of every four people who go to A&E don’t need to be there, at a cost of £79.25 million a year – and the cost is rising.  NHS staff throughout the region are giving their backing to the Choose Well campaign, that aims to tackle the rise in A&E attendances...read more.

Free Text Service to Help Ease Pressure on A&E and 999 services

Local high-street chemists in Cheshire, Halton and Warrington are giving their support to an NHS campaign to tackle the high numbers of people who use A&E and 999 services.  They are using National Pharmacy Week to highlight their backing for the Choose Well campaign, which aims to relieve the pressure on emergency services; and are promoting a free “chemist finder” text service...read more.

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